Establishing a welcoming and open virtual atmosphere for Airbus
Modular studio for virtual events
Client - Airbus
Concept + Art Direction
During the pandemic as the world moved towards a hybrid working model, Airbus wanted to establish a strong digital presence to create a coherence with the overall brand. A modular virtual studio concept was developed to leverage online-events, streams, webinars, that could help Airbus create a consistent atmosphere recognisable throughout all physical and virtual touch points.
A welcoming and open atmosphere. Allowing transparency, “making it breathe”, integrating nature in environment.
Using established Airbus elements like “flight line” and avatar. Generative grid coming alive with emotional flow and geometric simplicity.
Different camera angles and zooms for various scenarios. Backdrops can be integrated to create more consistency between virtual and live events. Presentations could take place at the centre of the studio.
