The world of inventing is a fascinating space where our future is made.
Client - European Patent Office
Digital Campaign + Screen Design for European Inventor Award 2022
Design Lead + Concept + Art Direction
A campaign idea that celebrates the world of inventors. A world that is magical, unexpected and an extraordinary place where sustainable thinking takes wild creativity, building the future needs creative leaps and real-world impact requires true imagination.
The design captures the imaginative visual story taking the viewer on a journey where implausible things happen. Small fun, unique ideas communicate a larger theme with elements that are usually not visualised together. It makes one think, evokes curiosity and lets one imagine freely.
The campaign experience is brought to life through a series of curious and dynamic visuals that play on scale and engages with a larger audience. Through this fascinating narrative, the campaign puts the scientific community in a unique light, making the world of inventors accessible to everyone.
17 Finalists across five categories. With their breakthrough inventions, EIA inventors have changed millions of lives. Dive in the minds and the lives of the greatest inventors who have made it.
A toolkit to create reach and leverage the campaign on social media platforms. It also helped create synergies through the posts from the identified influencers. These assets provided EPO employees with opportunities to promote the event.
The hybrid event took place on June 21, 2022 in Bavaria Studios, Munich. We extended the campaign look and feel to the screen design for the event, sparking some fun and emotional moments.