The journey of inventing

Digital Communication Campaign for EIA 2021
Client - European Patent Office
Concept + Design + Art Direction

For the European Inventor award 2021, we developed a campaign narrative showcasing ‘The journey of inventing´, an exciting and adventurous journey that often needs a lot of perseverance to reach the aspired goals.

The concept captures the journey with a vertical typographic expression and the motion design leveraged with the colour sphere showing the process of inventing as continuously evolving. The design celebrates every aspect of innovating and creating, even the setbacks. Because each failed attempt is one small step on the journey to the solution.